1. Strategy guides & White papers

      In mid 2009 Gartner commented that White Papers were among the most referred-to sources of information among ‘C-level’ executives. Unfortunately the net result has been a slew of poorly-disguised sales brochures that mention an issue then trot out a bunch of sales arguments.

      Our approach is much more editorially-led and looks at the strategic issues and solutions with only a subtle reference to the sponsoring vendor. This approach works because the reader gets genuine value from the content and it helps to shape their thinking.

      We follow some simple rules:

      • Focus on the strategic aspects of an issue
      • Interview thought leaders
      • Share their experience
      • Balance facts and opinion
      • Maintain editorial integrity
      • Subtly position the client

      This approach is very successful, we have masses of reader feedback, and you can see some examples below:

      To find out more about how we can give make sure your strategy guides get read rater than ignored, call us on +44 (0) 1273 325523