There is a wealth of hype around PR and Social Media, but the simple reality is that if a story has got ‘legs’ and is introduced to the right people, you’ll get coverage.
Because so many of our people are time-served journalists, we have a great nose for a story. We also have a remarkable knack for placing them, perhaps due to our extensive contacts, but more likely because we won’t waste our clients’ money on pushing non-stories.
Social Media is a logical extension of PR, but has very different rules – not least the need to be 100% responsive, which is why we always work with clients to make sure they are ‘social-ready’ before kicking off any campaigns.
Our PR and social media portfolio is very comprehensive and includes:
One of the hallmarks of our approach to PR and social media is that we consistently achieve a much higher coverage for our clients than their market positions would merit. This means you don’t just get more coverage, you get a much better RoI.
If you’d like to improve your PR and social media results, call us on +44 (0) 1273 325523