Comments for Hot to Trot Marketing http://www.hottotrotmarketing.co.uk Fri, 14 Aug 2009 18:30:07 +0000 hourly 1 http://wordpress.org/?v=3.3.1 Comment on How open are you really to change? by Tom Lessing http://www.hottotrotmarketing.co.uk/how-open-are-you-really-to-change/#comment-4 Tom Lessing Fri, 14 Aug 2009 18:30:07 +0000 http://bigwordsmith.wordpress.com/?p=3#comment-4 How true - most people at the board level are well meaning but what i find that many people in my age group (I'm 48) and older do not embrace technology as something that can really help. I suspect they have heard the sales reps show up at their door for the past 20 years saying for $1MM bucks we can fix anything and there have been massive failures - just ask Nike for example. However the difference now is that SaaS really has its place and does work. You will want to keep your mainframes for the really heavy lifting however if you need to collaborate with people inside and outside the company, want to provide a way to make it easy for people to input and use information, want to divide your IT costs by a factor somewhere between 1/2 to 1/20 SaaS is a really good model. The other thing is if someone is going to purchase SaaS it is not so much the techies coming up with an answer, but it is industry veterans coming up with solutions that they know that work - then enabling a SaaS solution so that other people can use what they know that works - so in the end the years of toil and learnings can be accessed thru your SaaS provider. That is the huge value that now one seems to really talk about. Food for thought Tom from Vancouver How true – most people at the board level are well meaning but what i find that many people in my age group (I’m 48) and older do not embrace technology as something that can really help. I suspect they have heard the sales reps show up at their door for the past 20 years saying for $1MM bucks we can fix anything and there have been massive failures – just ask Nike for example.

However the difference now is that SaaS really has its place and does work. You will want to keep your mainframes for the really heavy lifting however if you need to collaborate with people inside and outside the company, want to provide a way to make it easy for people to input and use information, want to divide your IT costs by a factor somewhere between 1/2 to 1/20 SaaS is a really good model.

The other thing is if someone is going to purchase SaaS it is not so much the techies coming up with an answer, but it is industry veterans coming up with solutions that they know that work – then enabling a SaaS solution so that other people can use what they know that works – so in the end the years of toil and learnings can be accessed thru your SaaS provider. That is the huge value that now one seems to really talk about.

Food for thought

Tom from Vancouver

]]> Comment on How open are you really to change? by ependrei1 http://www.hottotrotmarketing.co.uk/how-open-are-you-really-to-change/#comment-3 ependrei1 Fri, 14 Aug 2009 17:09:07 +0000 http://bigwordsmith.wordpress.com/?p=3#comment-3 Yes, I agree with Volker. Too often we see brilliant young start ups hurling themselves into the market, shored up with VC cash, with products only the brave 'early adopter' would buy. Or the antithesis is the guerilla enterprise who routinely drives his sorely tested but loyal user base mad with endless new product roll outs promising bigger and better functionality with every release ...at a price but what is the real 'value' to the user. Great initial thoughts from bigwordsmith.... Yes, I agree with Volker. Too often we see brilliant young start ups hurling themselves into the market, shored up with VC cash, with products only the brave ‘early adopter’ would buy. Or the antithesis is the guerilla enterprise who routinely drives his sorely tested but loyal user base mad with endless new product roll outs promising bigger and better functionality with every release …at a price but what is the real ‘value’ to the user.

Great initial thoughts from bigwordsmith….

]]> Comment on How open are you really to change? by Volker Mendritzki http://www.hottotrotmarketing.co.uk/how-open-are-you-really-to-change/#comment-2 Volker Mendritzki Fri, 14 Aug 2009 15:58:19 +0000 http://bigwordsmith.wordpress.com/?p=3#comment-2 This is not new - the larger the organization the more prone it is to avoid fundamental change. The "arranging deckchairs on the Titanic" syndrome has a number of causes. But one that is the directly attibutable to the IT sector itself is the use of hyperbole for every new product or system. Every time there is something new it is proclaimed to be the next big thing which will alter business forever. Yet too often it does not fulfill the promise. This is not new – the larger the organization the more prone it is to avoid fundamental change. The “arranging deckchairs on the Titanic” syndrome has a number of causes. But one that is the directly attibutable to the IT sector itself is the use of hyperbole for every new product or system. Every time there is something new it is proclaimed to be the next big thing which will alter business forever. Yet too often it does not fulfill the promise.

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